The packaging innovation that could cut the UK’s £12bn yearly meals waste


Britons throw away additional than 4m tonnes of consumable food and drink from their residences ever year and a revamp of the sell-by-date label could save completely edible meals from the bin bag.

It was though researching how blind people today use public transport that an industrial designer stumbled across an innovation for hold our fridges stocked a small bit longer. Solveiga Pakstaite said the study led to her questioning how the blind can verify sell-by dates.

“One day I believed ‘how on earth do blind folks know when their meals expires since they can’t study the expiry dates and they don’t know what to eat in the fridge initial?’,” she mentioned.

The result of her curiosity is a function in progress named the ‘Bump Mark’ a label which is attached to meals packaging and adjustments shape when the create deteriorates. When the meals is fresh to consume, the label is smooth and curved, but when it has decayed, a plastic bump emerges to warn the consumer when fingers are run over it.

Stretching beyond the desires of blind persons from exactly where the thought originated, the new labelling is getting offered as an option to regular best before and expiry dates. Pakstaite claims it will give a more accurate indication of freshness and save on wastage from shoppers throwing out generate which may be good to eat but be past the date on the packaging. According to the UK government, £12bn worth of meals and drink is binned each year, most of it edible. And it is a worldwide problem. The Food and Agriculture Organisation of the United Nations estimates that one third of all food which is developed for human consumption is wasted, with fruit and vegetables going in the bin far more than any other produce. In Europe, about 100m tonnes of meals are thrown away each year.

Describing how she created the inspiration emerged from her analysis, Pakstaite added: “Only a single third of visually impaired men and women are in paid employment so the rest of them have to survive on really modest rewards and they cannot truly afford to be throwing meals away willy-nilly. They also don’t want to get ill so they surely [have] caution but they realise how a great deal money they are wasting, not just food waste.”

She stated: “I knew straight away that it couldn’t just be a option that could just assist blind folks mainly because no retailer would take on and devote money on helping this extremely modest group sadly. That is when I went back to my original query, ‘how do blind people know when their food expires’ and then I thought ‘how does anyone know?’ We have trusted these random dates that are place on and no one essentially knows when their meals expires and that is why we are throwing away so much food.”

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