NovaBay Announces New Business Strategy Focusing on Products for Eye Care | Business Wire

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announces a refinement of business focus on products for the eye
care market featuring three primary components designed to deliver
commercial and business success:

daily-use prescription eye care product with more than 50 U.S. direct
medical sales representatives expected to be in place in 2015.

Innovation – NovaBay will continue to develop innovative products for
the eye care market and plans to add new products currently in
development in the next 12 to 18 months.

Strategic Alternatives – While NovaBay remains committed to the
partnerships it currently has in wound care with China’s Pioneer
Pharma, Korea’s Shin-Poong Pharma and the Middle East’s Biopharm Group
to market

Curated from NovaBay Announces New Business Strategy Focusing on Products for Eye Care | Business Wire